GenWhy Web App and Branding

Jun 14, 2022

Introducing GenWhy, a local business with a huge client list including NASA, Army, Air Force, Torch Technologies, Lockheed Marting, numerous Universities and so many many more.

Kristin Scroggin is an expert at delivering Keynote Speeches on Generational Diversity and a dozen other topics. Alpha Toro is honored to build out her brand identity, website, and member portal.

Our vision for the brand identity was to explore the iconic Venn design principles with a communication symbol to portray the main business's goals.

The Build

Alpha Toro was inspired by the bright, vibrant color palette of the identity to really go all out on the website design. Using high-contrast backgrounds with fresh faces, on a full screen layout, we really feel this site is alive.

Custom designed and developed member training portal where Kristin can upload videos and materials. Clients can login and complete modules needed for specific training requirements.

GenWhy website design

Full Feature List:

  • Blog & Event Listings
  • Quote Form
  • Podcast Grid
  • Private Online classes available via PayPal Payments
  • Member Subscription Portal
  • Leveled Membership plans with sub-accounts
  • Access controlled online training modules